Short, educational papers on ecommerce, from the studio behind 50+ brands.
50+ clients · London and Dubai · Written by operators
Start with our first paper, on the economics behind ecommerce growth. See how we teach before you buy anything.
Formhaus designs the systems around ecommerce businesses. Papers is where we teach what we’ve learned, in plain language, so you can apply it yourself.
Each one short enough to read in a sitting, specific enough to learn from and act on that day.
FHP-001 · 17 pages
Understanding demand, competitive advantage and the systems that make growth repeatable.
Best for Ecommerce founders, operators, brand owners and growth strategists who want to understand why growth happens before they spend on it.
Why reach becomes the advantage when products can be copied, and how to build, borrow, rent or buy it.
Best for Ecommerce founders and operators who want to choose and combine growth channels on purpose, with a translation for software and app businesses.
Sixteen thinkers, one question: what is a brand, and why do people believe in it? The ideas, distilled, with the practice that follows.
Best for Founders, brand owners and marketers who want the ideas of a long book and current brand research in one place, with a method they can use.
Every paper is built around one question and answers it in full. The shape changes with the subject, because a paper on branding reads differently from one on distribution.
The usual shape
01
The problem, stated plainly02
How the system works03
The model, with numbers04
What to do nextNot every paper follows it. Some lean on frameworks and examples, some on worked numbers, some on step-by-step playbooks. The contents list on each paper’s page shows exactly what you’re getting before you buy.
What you get
Written for different readers
Some papers are for founders still shaping a brand, others for teams already scaling. Every paper page carries a “Best for” line, so you can tell in seconds whether it’s yours.
Yes. Each paper teaches one subject in full: the problem, how the system works and the model behind it. We never promise results. We explain what drives performance and what to do next.
Each paper is a PDF, delivered by email the moment you buy. Read it on any screen or print it.
A paper is licensed for your own use and for your team inside one business. Please don’t redistribute or resell the files.
Yes. When we revise a paper, you can re-download the latest version from your receipt email at no cost.
Papers are digital downloads, so they’re generally non-refundable once delivered. If a file is faulty or you were charged in error, email us and we’ll put it right.
Need this built for your store? Formhaus designs the systems behind ecommerce brands. Visit formhaus.agency
Questions? contact@formhaus.agency
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